Beauty Trends > What's Hot Now >  New Makeup Collections
Get a head start on the season's hottest makeup trends.  We're all guilty of it: We fall into that boring, same old, same old beauty routine day in and out.  Why not spice things up a bit with Urban Apothecary's seasonal shades?  Sheer inspiration- it's 'the' hues of the moment.  Straight off the runways here is a sneak peek...

Spring into something new...the new bio-luxury.  Nature is increasingly impacting our lives.  Simplicity, balance and natural patterns create an understated look of beauty.  Designs inspired from nature mimics the sensuous colorations.  Fluidity and softness...what once looked incomplete , and not quite done, is now perfection...and what makes spring beauty so very attainable.

Get your glow on this holiday season!  Gold makeup is magnificent; not only does it  bring out the glow of the skin, it instantly glamorizes. Gold makeup works with any skin tone, making one shine with warmth and brilliance. 

Grown up, paired down, mysterious. Minimalism roars back in ways that are anything but boring. Traditional styles soar to new heights with touches of sophistication, like metallic details and flesh tones.  The purity of form, meets function in a dazzling take on the classics. Sexy, wearable shades for fall,   Bewitched and Bedazzled  exude pure polish.

Polished refinement by day... pretty, fragile, femme.  Flimsy painted chiffons, floral prints and soft jackets create a misty, atmospheric elegance.  Accessories are key, from structured bags in surprising materials to frilly, ultra-feminine shoes to oversized jewelry sourced from nature.