Beauty Trends > What's Hot Now >  New Makeup Collections
Get a head start on the season's hottest makeup trends.  We're all guilty of it: We fall into that boring, same old, same old beauty routine day in and out.  Why not spice things up a bit with Urban Apothecary's seasonal shades?  Sheer inspiration- it's 'the' hues of the moment.  Straight off the runways here is a sneak peek...

Get your glow on this holiday season!

Grown up, paired down, mysterious. Minimalism roars back in ways that are anything but boring. Traditional styles soar to new heights with touches of sophistication, like metallic details and flesh tones.  The purity of form, meets function in a dazzling take on the classics. Sexy, wearable shades for fall,   Bewitched and Bedazzled  exude pure polish.

Polished refinement by day... pretty, fragile, femme.  Flimsy painted chiffons, floral prints and soft jackets create a misty, atmospheric elegance.  Accessories are key, from structured bags in surprising materials to frilly, ultra-feminine shoes to oversized jewelry sourced from nature.