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Fall 2006

5 Minute Makeover
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hello gorgeous:  urban apothecary five minute makeover
According to a recent survey the average mom spends seventy-five minutes a day preparing meals and devotes a mere four minutes to her makeup. We designed the Urban Apothecary Five-Minute Makeover to bring your beauty routine up to speed. Now looking gorgeous 24/7 is possible for busy gals who want minimal mirror time.

1: Plump
For waif-like starlets, 'plump' is a dirty word. But not when it applies to skin. Quench thirsty skin by applying a moisturizer or primer prior to foundation. Do double duty by using a tinted moisturizer and skip the foundation.

2. Brighten
Apply concealer to the under eye area, inner corner of the eyes, and on any blemishes or discolorations you want to camouflage. Blend well.

3. Pop
Dust blush on the apples of your cheeks and lightly brush up your cheekbones towards your hairline.

4. Define
Gently pull the corner of your eye outward, and starting at the inside top corner and working toward the outer corner, delicately draw in eyeliner just above your lashes. Make sure the liner is thick enough so itís visible when your eyes are open. Stroke mascara on top lashes only.

5. Polish
Apply lip color, and add a swipe of high-shine lip gloss. Finally, sweep on a light reflecting powder all over your face and watch your lines, dark circles and skin imperfections disappear.


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