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Accentuate The Positive
Get Your Glow On
Green with Envy
Look of Love
Natural Glow
Cloud Loud
Clear Pioneers
Hyped Swipes

Beauty Tips > Tried, Tested and True  > Accentuate The Positive
From the utterly of-the-moment (luminous sheen) to the totally outré (lackluster neutrals, think dusty) the makeup artists from Urban Apothecary prove that anyone can look good when you accentuate the positive.

Accentuate The Positive

Lip Service




Lash Out

Take your mouth from slender to stout with our double-duty luscious liner. Draw The Line Lip Liner contours your kisser with an antioxidant-loaded color at one end, and a tapered brush to smooth that hue at the other. Available in nine long-lasting, waterproof, shades that’ll emphasize your smile for more than awhile.


Looking to lush-up those sparse brows? Gotten a little too plucky lately? We’ve got a triple play to put the wow back into brow. Just Brow-sing includes two fiber-rich powders for realistic boosting, and a brilliantly blended wax to hold your shape for hours. Go ahead, raise a few eyebrows.

  Get ready for some fabulous flutter and a seriously sexy stare. With just a few swipes of this volumizing and lengthening mascara, you’ll be transformed into a vision of loveliness. Fat Cat surrounds each lash with fortifying keratin and a finish so glam and glossy you won’t believe your eyes.
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