Vanilla, Terra Peach, Roselle, Pink Water... they are all so lovely & of superb quality. I simply love Urban Apothecary Mineral shadows. They apply smoothly & easily, remain true all day, do not irritate or dry out skin & look so beautiful. The light shimmers slightly and are just such great additions to any cosmetic collection - they really brighten up the eyes! Love them!
 - Paige Matterhorn, Boston, MA

These eye shadows glide silkily over your lids, creating a lovely light shimmer that highlights your eyes perfectly. I love that they never crease and last all day and night!
 - Brooke Hadley, Austin, TX

Every girl knows that one shade, that one product that works with everything and improves even the most flawless makeup application. This is it for me. I use it by itself, I blend it with other shades, I dust it on top for finishing touches, I even dust it on my cheeks to give me that nice summer glow without looking too sparkly. Absolutely wonderful. For me it's all about Pink Water!
 - Heidi Decker, Fresno, CA

I bought this in Roselle about a year ago, and I wear it every, single day. It's lasted a long time and it goes on really smooth. it blends well with other colors but also looks good by itself. definitely worth buying!
 - Brooke Jain, Dallas, TX

Urban Apothecary has the best shadows and I love the refillable pans. I've been a loyal UA shadow user for years now. It's the only brand of shadow I use, aside from one I have from Bare Escentuals.
 - Mae Limare, Chula Vista, CA

Vanilla: a matte creamy white shade makes a GREAT BASE for any eye shadow whether Urban Apothecary or other. It goes over the lid smoothly and evenly, covering imperfections. Shadows goes on smoother, colors are truer and wear longer. This is a make-up kit basic.
 - Jackie Shearer, Long Island, NY

I like that the compact is refillable; whenever you finish with a shade there isn't so much waste from throwing the compact away. Colors are gorgeous, such a wide array to choose from, a little pricey but Urban Apothecary is quality product.
 - Stacey Whalter, Sykesville, MD

After not using any shadow for years out of frustration with creasing, I tried Stila shadows. I'm hooked! The colors are great - soft when I want them to be, but buildable. And very crease resistant. Applying with a wet brush as eyeliner - the color lasts all day.
 - Asa Keeli,  Williamsburg, VA