Urban Apothecary Makeup & Skincare

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Makeup Skincare Tips + Trends Buzz About Us


Question:I'd love to try new colors, but I have no idea where to start.  How can I tell which shades are right for me?

Answer:Urban Apothecary has taken the guesswork out of color selection, without removing the benefits of multiple shades and products to choose from (read, boring). Shades that are perfect for blending and season-transcending-- with Urban Apothecary, it's simple to select the hues that are right for you. Find out if you are cool, warm or neutral ?  Then follow our lead. 

Question:I've never tried your products and I don't know where to start.  What's a girl to do? 

Answer:Ohhhh, do we have a recommendation for you.  Click here and get a personal recommendation from our celebrity makeup artist. 


What can I do if I ordered a color that doesn't work for me? 

It's true, you can't test the lipstick on before buying... but that's OK! Our 100% Guarantee allows you to buy makeup with confidence. If you're not satisfied with the color, return the item within 30 days of your purchase and we'll give you a full refund.

You can try new colors, new formulas, and new brands risk-free...so go ahead, buy that shade or product you've never worn before. It may be exactly what you've been looking for.

Question:I was wondering if you could please tell me the difference between the Mineral Powder and the Sheer Radiance?

Answer:The Mineral Sheer Radiance is a very sheer, almost colorless powder that enhances the complexion to create the illusion of perfect skin. It features special light reflectors that minimize flaws such as minor blemishes, dark circles and scars.  Some prefer to brush this on over their cover up or foundation (goes great with the Mineral Sheer Tint) to create a flawless look without the heavy results that most powders create. The great thing about this product is that, once applied, you can barely tell that you put any makeup on, yet your blemishes have disappeared.

The Mineral Powder, while just as light-weight as the Sheer Radiance, provides colored, multi-tasking adjustable coverage. The more you apply, the stronger the coverage.  Application is quick and simple with a Kabuki Brush, just swirl, tap and apply for a clean, fresh look or apply more to cover any perceived blemishes.  This is a great adjustable foundation from very sheer to maximum coverage.

Question:Can you could give me an idea of what undertones or color family the Mineral powder shades fall under. I'd also like to know how the shades work as far as the Sheer Radiance goes.

Answer:All of our foundations are designed for a yellow/orange or red/orange family.  We are working on a guide, so for now, email us and we are happy to suggest a shade. Nude, Blonde, Cream, Sunlit, Toast & Chestnut work great for yellow/orange undertones, while Shell, Tender and Sand work well for red/orange undertones.  In the Sheer Radiance Delicate is neutral and is designed to work for everyone, Porcelain Pink is designed for cool complexions (red or red/blue) and Angel is designed for warm complexions (yellow/orange or red/orange).

Question:I was wondering too if you could tell me more about how the Mineral Mist works in regards to using it with the mineral make ups. I've used other mists that end up irritating my skin/cause break outs or sting my eyes if any happens to get in there.

Answer:The Mineral Mist is an alcohol-free, no sting all natural toner to help re-hydrate and revitalize skin.  It supplies vital mineral and nutrients such as every skin needs to boost skin circulation for a more energized look.  It also revives your makeup throughout the day, and keeps you looking fresh by replenishing that much needed moisture. It is designed to work under or over any type of makeup, although not specifically for use with the mineral cosmetic line.  It goes hand in hand for those looking for all natural cosmetics

Yellow Orange

Red Orange


Blue Red
Blue Red


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