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FOR IMMEDIATE RELEASE
Urban Apothecary Lumi-Shine
CHICAGO, IL, May 1, 2007 - Urban Apothecary Inc
Stark
Naked
Proving that beauty isn't only skin deep and creating
cosmetics that are completely cruelty free, Urban
Apothecary was recently awarded Urban Apothecary's
founder, Cheri Tracy the coveted PETA Trail-Blazer
Award.
"I'm
thrilled and honored to accept this award on behalf of
Urban Apothecary. We love animals and are proud to be
selling luxurious cosmetics that are never tested on
animals." said Cheri Tracy.
in
honor of this wonderful achievement, Urban Apothecary
designed a limited edition, Lumi-Shine gloss exclusively
for PETA. Stark Naked is a beautiful, shimmering
nude.
Want
one? We bet, but this is something money can't buy!
Anyone placing an order during the month of May at
urbanapothecary.com will automatically get one free, but
supplies are limited, so they may not last long. Place
an order and help Urban Apothecary support cruelty-free,
kind living.
Lumi-Shine
Gloss
A refreshing, light non-sticky gloss that contains 10%
of water for 4 hours of hydration! With a 10%
water content, Lumi-Shine immediately gives lips a
fresh, thirst-quenching sensation and keeps them
moisturized continuously for 4 hours. The light and
non-sticky texture of Lumi-Shine gives lips the perfect
amount of sheer shine. Featured in three hip sheer
shades, and one limited edition shade, Lumi-Shine
contains organic water mint for a refreshing sensation
and a fresh scent so your gloss experience is a
delicious one! The portable tube and brush wand make
applying these glosses a snap.
MSRP:
$24.00 USD.
Key
Ingredients:
Apricot Kernel Oil: Lightweight and easily absorbed oil
that is high in vitamins A and E. Especially soothing
for sensitive or dry lips. Helps lips maintain a healthy
moisture balance.
Iron Oxides:
Mineral pigments derived from iron ore, provide red and
brown colors to cosmetics.
Mica: A mineral that provides natural glitter and
shimmer in make-up. The rhythmical dilution of this
silica mineral supports the structure and formation of
the connective tissue.
Mango Butter:
A heavy, edible plant fat similar to cocoa butter and
therefore used in chocolate making. Helps consistency
and stabilization of emulsions. Contains natural
tocopherol (vitamin E). A relatively occlusive fat, it
stays on the skin as a barrier, protecting the lips from
drying out.
Pomegranate
Extract: In ancient times, pomegranate fruit was
regarded as a symbol of fertility due to the round
shape, and abundant seeds. Recently however, science has
discovered important compounds, which indicate its
benefits, transcend ancient symbolism. Pomegranate
extract is primarily composed of alkaloids and
polyphenols that protect cells from damaging free
radicals.
Sodium
Hyaluronate: Nature’s powerful lip-plumper attracts
water like a magnet, making lips appear more voluptuous.
White Tea
Extract: Rich in antioxidants, white tea is
traditionally known for its anti-inflammatory qualities.
White tea is found in many skin care products designed
to reduce the appearance of wrinkles and fine lines.
Wild Water
Mint: Regarded as 'the world's oldest medicine',
with archeological evidence placing its use at least as
far back as ten thousand years ago. Water Mint has
a high menthol content which give the lips a
refreshing minty scent and produces a slighty cooling
sensation. Containing trace amounts of various
other nutrients such as fibre, iron, calcium, folate,
potassium, tryptophan, magnesium, omega-3 fatty acids,
riboflavin, and copper, water mint is known to combat
exhaustion.
About
Urban Apothecary:
Urban
Apothecary is a complete line of artisan cosmetics that
are truly addictive. Genuinely healthy makeup, Urban
Apothecary products are beautiful inside and out, made
using nurturing and nourishing botanicals. Working with
nothing less than the best when developing and blending
color stories, Urban Apothecary strives to combine the
restorative qualities within micronized mineral makeup
with the additional nourishment of cosmeceuticals
(vitamins, antioxidants, enzymes, trace elements, amino
acids) that skin craves for truly fresh color. The
potent blend of natural ingredients dramatically evens
out imperfections and instantly improves skin tone
while rejuvenating skin. Aromatherapeutic pure plant
extracts and essential oils work to stimulate
circulation and boost overall wellbeing. The result? A
natural glow. Urban Apothecary will keep cheeks
flushed, lips perfectly lush and skin flawless.
Urban
Apothecary’s color line consists of 305 stunning shades
in five categories; face, lips, eyes, multi-use and a
bevy of professional power tools. Urban Apothecary is
currently being sold to upscale apothecaries, specialty
stores and boutiques as well as world famous spas and
resorts nationwide as well as Amazon.com. To learn more about Urban
Apothecary, visit
http://www.urbanapothecary.com.
Press Contacts:
Urban Apothecary
Cheri Rychlee
847-987-8758
http://www.urbanapothecary.com
pr@urbanapothecary.com
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