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Urban Apothecary Draw the Line Lip Liner

CHICAGO, IL, April 15, 2007 - Urban Apothecary Inc

Lip Service
Take your mouth from slender to stout with our double-duty luscious liner. Draw The Line Lip Liner contours your kisser with an antioxidant-loaded color at one end, and a tapered brush to smooth that hue at the other. Available in nine long-lasting, waterproof, shades thatíll emphasize your smile for more than awhile.

  • Available in nine naturally beautiful shades

MSRP: $18.00 USD.

Key Ingredients:
Antioxidants:  Vitamins C-A-K-E provide powerful anti-oxidant protection and keep lips healthy.
 Antioxidants protect the lips by neutralizing free radical damage and help to prevent accelerated aging, particularly from sun damage, smoking and pollution.

Rosa Damascena Flower Wax:  This fragrant, pink-flowering plant yields rose petals that provide the precious rose essential oil, regarded to be more precious than gold. Rose oil consists of over 400 components of essential oils, not all of which have been identified to date. In Greek mythology roses are associated with the love goddess, Venus, as well as a symbol for resurrection. Romans associated roses with romance and happiness, crowning marital partners with rose wreaths and scattering them at the feet of heroes. This prized oil possesses harmonizing aroma therapeutic properties, promoting inner relaxation, balance and sleep. It is also one of the most beneficial and skin-friendly natural essential oils. Rose oil is also known for its healing and antiseptic properties.

Sodium Hyaluronate: Natureís powerful skin-plumper attracts water like a magnet, making lips appear more voluptuous.

Wild Chamomile Extract: This annual herb, also known as German Chamomile or Wild Chamomile, blooms small white flowers between May and August. It is found throughout Europe, except in the extreme north, and throughout northern Asia. The flowers of this plant possess gentle healing, soothing and anti-inflammatory properties.

About Urban Apothecary:
Urban Apothecary is a complete line of artisan cosmetics that are truly addictive.  Genuinely healthy makeup, Urban Apothecary products are beautiful inside and out, made using nurturing and nourishing botanicals.  Working with nothing less than the best when developing and blending color stories, Urban Apothecary strives to combine the restorative qualities within micronized mineral makeup with the additional nourishment of cosmeceuticals (vitamins, antioxidants, enzymes, trace elements, amino acids) that skin craves for truly fresh color.  The potent blend of natural ingredients dramatically evens out imperfections and instantly  improves skin tone while rejuvenating skin.  Aromatherapeutic pure plant extracts and essential oils work to stimulate circulation and boost overall wellbeing. The result?  A natural glow.  Urban Apothecary will keep cheeks flushed, lips perfectly lush and skin flawless.

Urban Apothecaryís color line consists of 305 stunning shades in five categories; face, lips, eyes, multi-use and a bevy of professional power tools.  Urban Apothecary is currently being sold to upscale apothecaries, specialty stores and boutiques as well as world famous spas and resorts nationwide as well as Amazon.com.  To learn more about Urban Apothecary, visit http://www.urbanapothecary.com.

Press Contacts:
Urban Apothecary
Cheri Rychlee


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