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Urban Apothecary Fat Cat Mascara

CHICAGO, IL, March 15, 2007 - Urban Apothecary Inc

Lash Out
Get ready for some fabulous flutter and a seriously sexy stare. With just a few swipes of this volumizing and lengthening mascara, you’ll be transformed into a vision of loveliness. Fat Cat Mascara surrounds each lash with fortifying keratin and a finish so glam and glossy you won’t believe your eyes.

  • Black: cool, rich black

  • Brown: warm, toasted black brown

MSRP: $20.00 USD.

Key Ingredients:
Antioxidants:  Vitamins C-A-K-E provide powerful anti-oxidant protection and keep lashes healthy.
 Antioxidants protect the hair neutralizing free radical damage and help to prevent accelerated aging, particularly from sun damage, smoking and pollution.

Keratin:  Used to to improve moisture and shine, keratin is an extremely strong protein which is a major component in skin, hair and nails.  In general, the thicker the layer of keratin, the healthier the hair or nail is, because the dead cells outside protect the living cells at the core.

Neem leaf Extract:  A tree native to India used for centuries in cooking and Ayurvedic medicine. It is anti-microbial, anti-fungal and anti-inflammatory. It's strengthening to keratin protein making it ideal for hair. Neem leaf extract stimulates circulation and supports hair growth. Traditional Indian hair treatments use a neem tea rinse for hair loss and packs of neem leaf pulp for conditioning.

Organic Jojoba Oil:  A very stable, oil-like liquid wax, derived from the fruit of a desert shrub. Organic, jojoba oil is highly valued in cosmetics for its moisturizing and emollient, skin softening effects.

Wild Rose Oil:  This fragrant, pink-flowering plant yields rose petals that provide the precious rose essential oil, regarded to be more precious than gold. Rose oil consists of over 400 components of essential oils, not all of which have been identified to date. In Greek mythology roses are associated with the love goddess, Venus, as well as a symbol for resurrection. Romans associated roses with romance and happiness, crowning marital partners with rose wreaths and scattering them at the feet of heroes. This prized oil possesses harmonizing aroma therapeutic properties, promoting inner relaxation, balance and sleep. It is also one of the most beneficial and skin-friendly natural essential oils. Rose oil is also known for its healing and antiseptic properties.

About Urban Apothecary:
Urban Apothecary is a complete line of artisan cosmetics that are truly addictive.  Genuinely healthy makeup, Urban Apothecary products are beautiful inside and out, made using nurturing and nourishing botanicals.  Working with nothing less than the best when developing and blending color stories, Urban Apothecary strives to combine the restorative qualities within micronized mineral makeup with the additional nourishment of cosmeceuticals (vitamins, antioxidants, enzymes, trace elements, amino acids) that skin craves for truly fresh color.  The potent blend of natural ingredients dramatically evens out imperfections and instantly  improves skin tone while rejuvenating skin.  Aromatherapeutic pure plant extracts and essential oils work to stimulate circulation and boost overall wellbeing. The result?  A natural glow.  Urban Apothecary will keep cheeks flushed, lips perfectly lush and skin flawless.

Urban Apothecary’s color line consists of 305 stunning shades in five categories; face, lips, eyes, multi-use and a bevy of professional power tools.  Urban Apothecary is currently being sold to upscale apothecaries, specialty stores and boutiques as well as world famous spas and resorts nationwide as well as Amazon.com.  To learn more about Urban Apothecary, visit http://www.urbanapothecary.com.

Press Contacts:
Urban Apothecary
Cheri Rychlee


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