FOR IMMEDIATE RELEASE
Urban Apothecary Mineral Concealer
CHICAGO, IL, February 15, 2007 - Urban Apothecary Inc
A well-prepped face heightens the pop of your makeup
marvelously and gives you the appearance of a flawless
complexion. We’ve got you covered with our new
Mineral Concealer that not only shoos
shadows and dispels discoloration, but also smoothes
fine lines and wrinkles with a blend of our beauteous
Light: Fair to light complexions.
Medium: Medium complexions.
Medium / Deep: Medium dark to deep
provide powerful anti-oxidant protection and keep skin healthy.
the skin by neutralizing free radical damage and help to
prevent accelerated aging, particularly from sun damage,
smoking and pollution.
Biloba: Originally from Asia, ginkgo biloba is known for
its great revitalizing, stimulating, and firming
qualities. A powerful Antioxidant that has detoxifying
qualities. Found to improve circulation by helping to
increase healthy blood flow to skin. Known for its
anti-aging properties that give a healthier, rosy,
younger looking skin.
Mica: A mineral that provides natural glitter and
shimmer in make-up. The rhythmical dilution of this
silica mineral supports the structure and formation of
the connective tissue.
Titanium Dioxide: A mineral sun filter, micronized
titanium dioxide is a very finely pulverized powder,
which allows for a wafer-thin, transparent layer of sun
protection. Titanium Dioxide is a non-reactive, stable
compound that has virtually no dermal penetration in
tests. It lays on the skin, forming a reflective barrier
to both UVA and UVB sun rays. Prior to the availability
of micronized zinc oxide, it was the most effective
mineral sun filter with FDA approval.
Apothecary is a complete line of artisan cosmetics that
are truly addictive. Genuinely healthy makeup, Urban
Apothecary products are beautiful inside and out, made
using nurturing and nourishing botanicals. Working with
nothing less than the best when developing and blending
color stories, Urban Apothecary strives to combine the
restorative qualities within micronized mineral makeup
with the additional nourishment of cosmeceuticals
(vitamins, antioxidants, enzymes, trace elements, amino
acids) that skin craves for truly fresh color. The
potent blend of natural ingredients dramatically evens
out imperfections and instantly improves skin tone
while rejuvenating skin. Aromatherapeutic pure plant
extracts and essential oils work to stimulate
circulation and boost overall wellbeing. The result? A
natural glow. Urban Apothecary will keep cheeks
flushed, lips perfectly lush and skin flawless.
Apothecary’s color line consists of 305 stunning shades
in five categories; face, lips, eyes, multi-use and a
bevy of professional power tools. Urban Apothecary is
currently being sold to upscale apothecaries, specialty
stores and boutiques as well as world famous spas and
resorts nationwide as well as Amazon.com. To learn more about Urban