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Urban Apothecary Mineral Blush

CHICAGO, IL, December 15, 2006 - Urban Apothecary Inc

Late-Breaking Hues
Urban Apothecary is pleased to announce the launch of Mineral Blush. These vivid blushes will make your cheeks bloom with punchy ‘va-va-voom’ color. The sheer, natural shades, each with a subtle pink for natural blush undertone, were created to highlight the complexion. Luxurious and long wearing, they brush on easily without streaking or need for blending. To bestow that dewy glow seen chiefly on the cheekbones of models, brush on over well moisturized skin. SPF 8. Available in three shades:

  • Crush: Nothing says ’hey baby’ like this delicately flushed and blushed coral.

  • Love:  Wink, wink pink. It’s love at first sight with Spring’s hottest hue.

  • Lust:  If hot, sultry fun is your specialty, have a fling with this tropical mauve tease.

MSRP: $18.00 USD.

Key Ingredients:
Antioxidants:  Vitamins C-A-K-E provide powerful anti-oxidant protection and keep skin healthy.  Antioxidants protect the skin by neutralizing free radical damage and help to prevent accelerated aging, particularly from sun damage, smoking and pollution.

Ginko Biloba: Originally from Asia, ginkgo biloba is known for its great revitalizing, stimulating, and firming qualities. A powerful Antioxidant that has detoxifying qualities. Found to improve circulation by helping to increase healthy blood flow to skin. Known for its anti-aging properties that give a healthier, rosy, younger looking skin.

Mica:  A mineral that provides natural glitter and shimmer in make-up. The rhythmical dilution of this silica mineral supports the structure and formation of the connective tissue.

Titanium Dioxide:  A mineral sun filter, micronized titanium dioxide is a very finely pulverized powder, which allows for a wafer-thin, transparent layer of sun protection. Titanium Dioxide is a non-reactive, stable compound that has virtually no dermal penetration in tests. It lays on the skin, forming a reflective barrier to both UVA and UVB sun rays. Prior to the availability of micronized zinc oxide, it was the most effective mineral sun filter with FDA approval.

About Urban Apothecary:
Urban Apothecary is a complete line of artisan cosmetics that are truly addictive.  Genuinely healthy makeup, Urban Apothecary products are beautiful inside and out, made using nurturing and nourishing botanicals.  Working with nothing less than the best when developing and blending color stories, Urban Apothecary strives to combine the restorative qualities within micronized mineral makeup with the additional nourishment of cosmeceuticals (vitamins, antioxidants, enzymes, trace elements, amino acids) that skin craves for truly fresh color.  The potent blend of natural ingredients dramatically evens out imperfections and instantly  improves skin tone while rejuvenating skin.  Aromatherapeutic pure plant extracts and essential oils work to stimulate circulation and boost overall wellbeing. The result?  A natural glow.  Urban Apothecary will keep cheeks flushed, lips perfectly lush and skin flawless.

Urban Apothecary’s color line consists of 305 stunning shades in five categories; face, lips, eyes, multi-use and a bevy of professional power tools.  Urban Apothecary is currently being sold to upscale apothecaries, specialty stores and boutiques as well as world famous spas and resorts nationwide as well as Amazon.com.  To learn more about Urban Apothecary, visit http://www.urbanapothecary.com.

Press Contacts:
Urban Apothecary
Cheri Rychlee



Face  •  Eyes  •  Lips  •   Multi-Use  •  Mineral  •  Tools  •  Skincare   

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