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Urban Apothecary
Retexture Crème

CHICAGO, IL, November 15, 2006 - Urban Apothecary Inc

Balance Beam
Combination skin can ruin a makeup application even before color is applied. The trick? Apply a dollop of Retexture Crème to skin before applying your foundation. The micro-water molecule-based gel texture ensures smooth, even skin by balancing skin which minimizing pores and creates a more uniform surface on the face. The silky blend of vitamins and antioxidants does double-duty as a primer, while the unique formula helps to inhibit the destruction of collagen, and fills in fine lines. We call it a facelift in a jar!

MSRP: $45.00  USD.

Key Ingredients:
Aloe Leaf Extract:  Referred to as the “Lily of the Desert,” the Aloe plant grows in arid desert areas throughout the year. Its thick green leaves envelope the transparent Aloe Vera Gel. This plant has the unique ability to retain water, enabling it to survive in dry climates. Aloe contains health-promoting components, such as vitamins, minerals, enzymes and essential Amino Acids, and protects the skin from dryness. Due to its cooling and soothing properties, it is ideal for topical use after sun exposure.

Calendula Flower Extract:  Commonly referred to as Marigold, this annual herb is from the Family Asteraceae, the Sunflower Family. The plant is native to central, eastern and southern Europe. It is made up of single, yellow to bright orange colored flowers that capture the strength and heat of the sun as it rises in the morning. The Calendula plant is comprised of carotenoids, flavonoids and essential oils. This gentle and nourishing botanical possesses powerful healing and anti-inflammatory properties

Chamomile Extract: This annual herb, also known as German Chamomile or Wild Chamomile, blooms small white flowers between May and August. It is found throughout Europe, except in the extreme north, and throughout northern Asia. The flowers of this plant possess gentle, healing and anti-inflammatory properties.

Cornflower Extract:  The annual Cornflower plant is a very courageous plant, being able to stand up all the elements of nature (something many other plants cannot do) is prized for its healing properties.  The flower, with its star-like blossoms of brilliant blue, is one of our most striking skin-soothing wild-flowers. 

Dimethicone:  An organic silicone, used as a skin protectant and moisturizer.  Well tolerated by even the most sensitive skins, dimethicone has a filming action on the skin surface which helps slow down moisture loss and further helps smooth fine lines.

Ginko Biloba: Originally from Asia, ginkgo biloba is known for its great revitalizing, stimulating, and firming qualities. A powerful Antioxidant that has detoxifying qualities. Found to improve circulation by helping to increase healthy blood flow to skin. Known for its anti-aging properties that give a healthier, rosy, younger looking skin.

Mallow Extract:  It has been prized since Roman times for its natural medicinal properties and its ability to soothe rough and dry skin. Due to its high mucilage content, the flower extract forms a soothing, protective gel. This plant possesses anti-inflammatory properties, calming and caring for delicate, sensitive skin.

Mica:  A mineral that provides natural glitter and shimmer in make-up. The rhythmical dilution of this silica mineral supports the structure and formation of the connective tissue.

Titanium Dioxide:  A mineral sun filter, micronized titanium dioxide is a very finely pulverized powder, which allows for a wafer-thin, transparent layer of sun protection. Titanium Dioxide is a non-reactive, stable compound that has virtually no dermal penetration in tests. It lays on the skin, forming a reflective barrier to both UVA and UVB sun rays. Prior to the availability of micronized zinc oxide, it was the most effective mineral sun filter with FDA approval.

Witch Hazel:  Commonly referred to as Witch Hazel, the leaves and twigs of this plant are used to make this prized extract. Witch Hazel is high in tannins and known for its astringent, anti-inflammatory and strengthening properties.

About Urban Apothecary:
Urban Apothecary is a complete line of artisan cosmetics that are truly addictive.  Genuinely healthy makeup, Urban Apothecary products are beautiful inside and out, made using nurturing and nourishing botanicals.  Working with nothing less than the best when developing and blending color stories, Urban Apothecary strives to combine the restorative qualities within micronized mineral makeup with the additional nourishment of cosmeceuticals (vitamins, antioxidants, enzymes, trace elements, amino acids) that skin craves for truly fresh color.  The potent blend of natural ingredients dramatically evens out imperfections and instantly  improves skin tone while rejuvenating skin.  Aromatherapeutic pure plant extracts and essential oils work to stimulate circulation and boost overall wellbeing. The result?  A natural glow.  Urban Apothecary will keep cheeks flushed, lips perfectly lush and skin flawless.

Urban Apothecary’s color line consists of 305 stunning shades in five categories; face, lips, eyes, multi-use and a bevy of professional power tools.  Urban Apothecary is currently being sold to upscale apothecaries, specialty stores and boutiques as well as world famous spas and resorts nationwide as well as Amazon.com.  To learn more about Urban Apothecary, visit http://www.urbanapothecary.com.

Press Contacts:
Urban Apothecary
Cheri Rychlee
847-987-8758
http://www.urbanapothecary.com
pr@urbanapothecary.com

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