FOR IMMEDIATE RELEASE
Urban Apothecary Launches Online Shoppe

CHICAGO, IL, December 15, 2004 - Urban Apothecary Inc

“Whoever said money can’t buy happiness simply didn’t know where to go shopping” Bo Derek

Urban Apothecary is pleased to announce the launch of their new online shopping boutique! The boutique, at www.urbanapothecary.com, sells the entire collection of decadent skincare and cosmetics and ships worldwide

“We are now able to tap into a whole new market,” states Jennifer Nutter. “We have many potential customers from remote cities and towns in which URBAN APOTHECARY is not available. We are excited about the online boutique! This is a perfect and natural progression for URBAN APOTHECARY."

As an introductory special, URBAN APOTHECARY is offering customers the chance to win an Urban Apothecary gift certificate valued at $1000.00! Ahh… indulgence IS good! (Check www.urbanapothecary.com for full details!) The specials and promotions for the online beauty boutique will not end here. The Urban Girls encourage those who surf the web to check the website regularly for amazing promotions and deals.

www.urbanapothecary.com first launched into cyberspace April 2002. Urban Apothecary worked directly their web designer and creative team to bring their vision to life. The addition of the online beauty boutique was no exception.

In addition to shopping, www.urbanapothecary.com visitors can also peruse Urban Apothecary’s collection of products, their story, press features and releases, retail locations, events calendar, and much more! The site continues to receive rave reviews from all who visit!

So, check out the site and do some much deserved shopping. After all, you do have impeccable taste, darling.

To get your hands on some URBAN APOTHECARY, set up an interview or for more information, contact Cheri Rychlee at 847-987-8758.

About Urban Apothecary:
Urban Apothecary is a complete line of artisan cosmetics that are truly addictive.  Genuinely healthy makeup, Urban Apothecary products are beautiful inside and out, made using nurturing and nourishing botanicals.  Working with nothing less than the best when developing and blending color stories, Urban Apothecary strives to combine the restorative qualities within micronized mineral makeup with the additional nourishment of cosmeceuticals (vitamins, antioxidants, enzymes, trace elements, amino acids) that skin craves for truly fresh color.  The potent blend of natural ingredients dramatically evens out imperfections and instantly  improves skin tone while rejuvenating skin.  Aromatherapeutic pure plant extracts and essential oils work to stimulate circulation and boost overall wellbeing. The result?  A natural glow.  Urban Apothecary will keep cheeks flushed, lips perfectly lush and skin flawless.

Urban Apothecary’s color line consists of 305 stunning shades in five categories; face, lips, eyes, multi-use and a bevy of professional power tools.  Urban Apothecary is currently being sold to upscale apothecaries, specialty stores and boutiques as well as world famous spas and resorts nationwide.  To learn more about Urban Apothecary, visit
http://www.urbanapothecary.com.

Press Contacts:
Urban Apothecary
Cheri Rychlee
877-428-8308
http://www.urbanapothecary.com
pr@urbanapothecary.com